Yesterday in the newspapers i saw that the Cuban enterprise CIMEX is fostering the commercialization of new products such as the Caney rum (12-year aged) with the purpose of increasing its exports and sales amidst the current international financial crisis.This new rum, called Super Premium, is manufactured by the rum industry in eastern Santiago de Cuba.Tranquilino Palencia Estruch, an expert in the manufacture of this rum, said that the initial production of Caney 12 Years has already been sold to Bodegas Torres and the Sotabac Company, which will distribute the product.Dagnet Flores Aldana, Development Manager of CIMEX’s Wholesale Division, explained that they traditionally commercialize rum brands such as Caney and Varadero as well as the Cubita coffee although they are now promoting the sale of charcoal, mainly in Europe.
I think this is a great idea for Cuba since their plans to rise the economy of the country have been working slowly. Cuba's economy needs to grown in order to get better and by making these plans to create new products and export them, it will be a lot of help. The creation of this new rum is good since Cuba's rum is very demanded in Europe and people enjoy them very much. Also in Canada, the Cuban rum is very well enjoyed also. To me, Cuba should stay creating new projects and working on their economy and also on their government system. Cuba needs all the help possible to flow and for its economy to grow more. If Cuba keep these plans and projects, then they will have an economy boost and rum has always worked out well for Cuba so i hope they keep it up.